Auricular therapy is widely used in clinical practice because of its unique advantages such as simple operation, significant curative effect and small side effects. However, different practitioners have different techniques and concepts, and their clinical efficacy for the same disease is not the same. By referring to the literature, the author summarized the relevant studies and believed that acupoint compatibility, acupoint positioning, stimulation amount, stimulation time and stimulation method were the main factors affecting the clinical efficacy. This study aims to reiterate the factors that should be paid attention to in auricular therapy, in order to promote the standardized research of auricular acupoint therapy, provide theoretical reference for standardized operation and better guide and improve the clinical efficacy of acupuncture.