With the impact of Western medicine, the discourse power of Traditional Chinese Medicine (TCM) has gradually fallen into a decline. In recent years, China has lunched many Strategic Planning Papers related to the development of TCM, which have provided strong legal protection and government support for its development, and gradually strengthened the discourse power of TCM. However, at present, to strengthen the discourse power of TCM in the international spread of Chinese medicine culture is facing difficulties like difficult to understand TCM language, incomplete legal status, unsystematic transmission, lack of cross-cultural talents. In the process of spreading TCM, cultural confidence is the inner force, and intellectual property right could display China’s power, builing national brands is the strategy, the modernization of communication is the important part, and the internationalization of talents could provide intelligence support. We should seize the golden opportunity brought to the Chinese medicine industry in the background of the national macro-policy, up-grading the discourse power of TCM culture in the global medical system.